Nor can it be because flavored products keep big tobacco in business. Quite the opposite: global revenues of combustible cigarettes, which are not a part of these bans, are valued at approximately $700 billion annually, while the e-cigarette market has global revenues of less than 1 percent of that total. Vape shops (of which San Francisco currently has only eight), rely on flavored e-cigarettes to remain profitable.
Instead, flavor bans are aimed at people who smoke flavored cigarettes, of which menthol is the most prevalent. Taking away the option to have any flavor, other than traditional non-mentholated combustible cigarettes, probably won’t convince anyone to quit smoking.
If reducing the health risks associated with cigarettes is a top priority for California, making e-cigarettes available in a variety of flavors to encourage people to switch to these vastly safer products should also be top priority.